Oscar Mimosa

Case Study

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Oscar Mimosa is a premium activewear and yoga label designed and created in Australia.

The garments feature unique designs to cater to the fashion savvy athlete with an eye for style and quality. Squeeze looked to the swimwear industry for inspiration in creating the brand’s visual identity. A strong and modern colour palette was used in our designs, to reflect the colour in the Oscar Mimosa range. The logo has become a device which appears cropped throughout the brand’s collateral.