For 50 years Showcast has been the must-have casting tool for the entertainment industry.
In 2010 Squeeze Creative was entrusted to develop a new look and feel for the Showcast brand. Fresh new colours were employed to accompany the signature red. Rather than create a new logo from scratch, Squeeze Creative modernised the existing logo (carefully maintaining elements from the original design). This ‘film strip’ logo appears cropped throughout all marketing materials.
Logo Design and Corporate Identity
Showcast Media Library User Interface Design
Showcast Directory Books