Rush Gold gives you access to own gold, store, buy or sell gold, all from a simple to use app. Rush Gold makes gold as accessible and usable as cash. Their main difference to the competitors is that you own ‘real’ gold, securely held an Australian Brinks vault and insured by Lloyd’s of London but still managed digitally via an app (and digital debit card for spending).
Rush started their journey known as SendGold, but quickly grew to offer more than just ‘sending’ gold. With a new name chosen and desire to hold onto the heritage of their original brand colours and a resemblance to their logo-mark, they approached Squeeze Creative. We evolved the logo-mark with great consideration and created a new and bold brand identity that could work seamlessly and consistently through all types of digital and print engagements.